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FOR IMMEDIATE RELEASE: October 30, 2014

Alison Shiry
The Insurist
310-849-4351
alison@theinsurist.com

THE INSURIST LAUNCHES INSUREMOMTOO.COM
#insuremomtoo is focused on the insurance needs of Moms

Los Angeles, CA: Today The Insurist (http://theinsurist.com) launches a new brand solely focused on the life insurance needs of Moms.

Having been in the insurance business for fifteen years, Founder Mindy Lamont noticed a gap in education around the need to insure the lives of Moms and has set out to solve that issue with an educational program she’s branded as #insuremomtoo (http://insuremomtoo.com).

“Time and time again, when I’m in meetings with growing families I hear couples express a misunderstanding of why you would buy life insurance for wives and mothers. I call it a social hangover, but today the needs of children are highly dependent on the resources a Mom provides inside or outside of the home (or both!) and these resources are crucial to the financial success of the family. Not insuring Mom can have devastating effects on the future of her children if she were to pass away. Single Moms almost always understand the need. In all cases, we can typically insure Mom’s value to the family for less than anyone expects.”

A survey conducted by LIMRA found that 83% of people believe life insurance is too expensive with a majority of those believing a $250,000 20 year policy would cost $400 per year when in fact it would be closer to $150 per year. Another point made clear by recent industry surveys is Moms are one of the most underinsured demographics in the nation with less than 30% owning adequate life insurance coverage.

In the next six months #insuremomtoo will launch via events throughout Southern California, starting with Club MomMe’s Fall Fest on November 9th. Following that, influential Mommy bloggers will be invited to educational lunch meetings and in the first quarter of 2015 The Insurist will start inviting Moms to fun and educational events at blow dry salons, lunches and brunches. Those interested in being on these invite lists can send their contact information to insuremomtoo@theinsurist.com.

About The Insurist: The Insurist is a unique insurance agency that combines old world agency management strategies with new world technologies. Founded in 2012 by Mindy Lamont after years in the industry, the company is rapidly expanding to serve the needs of growing families and growing companies throughout America.

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